I am
not one for hyperbole but...
...possibly
the biggest development in UK media diversity was announced on Monday 21st
October and nobody noticed.
In
the short-run the announcement will be a lifeline to BAME (Black Asian and
Minority Ethnic) journalism providing them with much needed finance. But more
importantly it could reshape the entire diversity debate provide a precedent
for good practice for years to come.
WHAT
IS THE ANNOUNCEMENT?
The
BBC has got a special fund for "Local
News Partnerships".
It was set up in recognition that local newspapers and local journalism play an
essential role in our local democracy. They expose important local stories -
sometimes with national significance - that national and international media
organisations just miss. And finally they provide an essential pipeline for
local journalists to enter larger mainstream news outlets. But local newspapers
are in financial difficulties - we cannot afford for them to go to the wall.
The
BBC's fund financially supports around 140 journalists in different local
newspapers to the tune of £8
million.
The
BBC is not the only media organisation who recognises the importance of local
journalism and supports it. Google and Facebook both have schemes to
financially support local journalism and a government select committee
published the Cairncross Review in February
arguing the government should do the same.
I
not only support these initiatives but have argued in the past that all the
reasons for supporting local news apply to supporting the "ethnic
press" and BAME media organisations like; The Voice, Black Ballad,
Eastern Eye, etc.
So
in February after the publication of the Cairncross Review I spoke to fellow diversity champions and had meetings with
BBC executives, Facebook executives and one or two MPs who had been on the
government committee.
And
guess what - the BBC heard us!
BAME
MEDIA ORGANISATION CAN NOW GET EXTRA MONEY
Six
months after my initial meeting with the BBC they have revised their criteria
for media organisations to apply the Local
News Partnership funding.
It
now states the local news provider must:
"Target
an audience typically located in a specific geographical area which is no
greater than a single Nation of the UK or which targets a BAME
community of the UK"
That
means the Voice, Eastern Eye, Black Ballad, Gal Dem, can all now apply for
funding.
IT
IS MORE IMPORTANT THAN FUNDING A FEW BAME JOURNALISTS
The
announcement however is far more important than funding just a few BAME
journalists - important as that is.
For
a long time campaigners for BAME media diversity have pointed out that attempts
to increase regional diversity (supporting local newspapers, producing more
programmes outside of London) have been backed by real money and real jobs.
While efforts to increase BAME diversity have usually been in the shape of
mentoring schemes, more training, or onscreen initiatives.
Over
the last twelve years efforts to increase regional diversity have been
extremely successful, while efforts to increase BAME diversity behind the
camera have been incremental at best.
There
is also the natural tension that increases in regional diversity to areas
outside London can be detrimental to the BAME community that is heavily
concentrated in London.
The
BBC announcement sets a precedent that every person wanting to increase BAME
diversity will be able to point to from now on.
It
says that BAME diversity should be treated in exactly the same way as regional
diversity with financial support.
When
the BBC and Channel 4 for example ring-fences money for regional productions it
is hard to justify why no money should be ring-fenced for BAME productions if
the BBC recognises this important principle with its Local News Partnerships.
WHAT
SHOULD HAPPEN NEXT?
In
the short run the BBC needs to be applauded for what it has just done. I cannot
stress enough that I went to ALL the large media organisations with schemes to
support local journalism arguing that they should include BAME journalism. ONLY
THE BBC CHANGED ITS POLICY.
We
also now need BAME media organisations to apply for the money that is
rightfully theirs. There is no point fighting for a change if we do not then
follow through. Taking the money does not compromise your editorial position in
anyway, all the local newspapers that take the BBC money are fiercely
independent and do not hesitate to criticise the BBC when they think it is
necessary.
We
now need to go back to the government select committee, Google and Facebook and
restate why they should follow the BBC's example.
And
lastly we should argue that the BBC should not stop here. It should look at
all of its policies to support regional diversity and see how they can adapt
those successful methods to support not just BAME diversity but all other types
of diversity including; LGBTQ+, disability and gender.
But
before we do all that we might just want to go and get a drink. We don't often
get wins like this one - this is worth celebrating.