Confession: I am a “running bore”.
I have run 11 marathons on 5 different
continents and I have lost track of how many half marathons I have taken part
in.
Running influences almost every part of my
life. When I plan a holiday I make sure the hotel has a running machine in the
gym or I work out a running route near where I am staying. Running weighs
heavily when deciding what to order at restaurants; pasta and rice the night
before a long training run, protein after doing a series of sprints. And it was
definitely the deciding factor in which pushchair I recently bought for my
newborn son.
Running is definitely not the most
important thing in my life but its influence can be felt in almost every part
of it.
And I can talk about it all the time, given
the opportunity.
There’s no doubt about it, I am a “running bore”
and I am proud of it.
BROADCASTERS NEED TO BE “DIVERSITY BORES”
But if I am a “running bore” I want
broadcasters to get to the point where they are “diversity bores”. Where diversity
influences everything that they do and they can’t help but talk about it all
the time. And judging from an important announcement last week, even though
there is no denying that broadcasters are taking diversity, seriously they haven’t
achieved the title of “diversity bore” yet.
Last week the Tony
Hall announced a major restructure of BBC management.
The restructure is
important and is seen by most media observers as critical as the corporation
enters the new Charter period. There’s little doubt that the restructure will
have a big effect on TV diversity, the concern of many media observers is that
no one at the BBC seemed to think it was important enough to mention it.
DIVERSITY AND THE
NEW BBC CHARTER
Diversity was a
major part of the recent Government White Paper on the BBC Charter Review with it
being written into the Charter for the first time. So how will the BBC’s
restructure address this central part of its charter requirements?
A quick ‘control f’
for the word “diversity” of the press release put out by the BBC’s Media Centre
press office of Tony Hall’s announcement of the new leadership structure comes
up with zero results.
But that does not
mean that the restructure will not have a major impact on diversity in the organization.
GENDER WOMEN
The most obvious
impact of the restructure is on gender diversity at the top of the organisation.
Women have landed arguably three of the most important jobs in the BBC.
Anne Bulford has become
the BBC’s Deputy Director General with many newspapers now tipping her as the next Director General when Tony Hall leaves office. Charlotte
Moore will become Director of Content - arguably the most powerful position in
British television. And Helen Boaden is unquestionably the most powerful person
in British radio as she now, not
only oversee the BBC’s radio output, but will now have responsibility for
5Live as it moves into BBC Radio.
REGIONAL DIVERSITY
Some BBC watches
have expressed concern that the restructure might harm regional diversity as
the directors for Scotland, Wales and Northern
Ireland – Ken MacQuarrie, Rhodri Talfan Davies and Peter Johnston – will no
longer be part of the executive team. Instead a single role of Director of Nations
and Regions has been created and will effectively take their place on the new
streamlined board.
It
is also unclear how important this new person will be
in overseeing diversity. The BBC has previously talked about the importance of
BBC Birmingham in promoting diversity throughout the corporation. With this in
mind whoever is in charge of the Nations and Regions could be the most
important person in the BBC when it comes to diversity.
IN PRAISE OF BOREDOM
There is no doubt that the restructure will
affect diversity in other ways, many of which may not become clear for months
or even years to come. But the most surprising aspect of the announcement
regarding the restructure so far is the fact that diversity was not mentioned
at all.
When it comes to marathon running I cannot
help but bore the people around me talking about as I it has some kind of
impact in most areas of my life. I look forward to the day when broadcasters
can be as boring about diversity.
Oh and by the way I will be running in the
Budapest Marathon in October.